Based on the same technical foundation as the rest of the H-system cameras and using the same superior HC and HCD lenses, the H3DII-31 provides a serious but affordable Medium Format alternative to high-end 35mm users. The Hasselblad H3DII-31 is perfect for any demanding DSLR shooter that wants or needs higher quality than 35mm systems can provide.

• An Ideal Entry into the World’s Most Advanced Camera System
  The Hasselblad H3DII-31 provides discerning photographers with a superior quality alternative to 35mm solutions, and all the benefits of Hasselblad’s larger sensors and lenses. Utilizing a 31 million pixel sensor, integrated into the world's most advanced DSLR, the H3DII-31 provides all the benefits and advantages of the Hasselblad H System and enables image processing via Hasselblad Phocus, the ultimate image processing tool, ensuring that your images the result is the world's most powerful image processing system – from lens to laptop.
  
  
• Simple Use, Advanced Features
  The H3DII-31 brings all the advantages of a truly integrated DSLR to the large sensor format and resulting in an unsurpassed level of image quality. With its advanced controls and functionality, integrated sensor cooling, an intuitive user interface, and a bright, 3” display, the H3DII-31 is a perfect combination of ease-of-use and advance features.
  
  The large format light channel provided by the H3DII-31 and the H System lenses enables the use of the largest image sensors currently available – 48x36 mm - more than twice the size of even the largest 35mm camera sensors. These sensors hold more and larger pixels, ensuring ultra sharp images without gradation break-ups in even the finest lit surfaces.
  
  
• Your Vision, Your Choice
  The H3DII-31 camera system allows you to take your photography to the next level, achieving advanced quality without sacrificing ease-of-use or flexibility. With the H3DII-39 you can choose between eye-level and waist-level viewfinders, the choice of combining point-and–shoot and tilt/shift functions, the ability to work tethered and un-tethered to get the most of your camera system both on location and in the studio, choice of storage medium and image processing system, and much more.
  
  With its unique large and bright viewfinders, its wide range of HC and HCD lenses, matching the best of Hasselblad icon lenses from Carl Zeiss, and its wide choice of accessories the H3DII-31 is an ideal camera choice for a professional photographer. For ultra-high definition still photography a special multi-shot version, the H3DII-31MS, is available primarily for studio or in-house use, and for photo applications where fine art is to be reproduced with maximum detail.
  
  
• Never Settle for “Good Enough”
  The H3DII-31 combines the advanced digital communication and optimization of the best DSLRs with the quality and versatility of the Hasselblad system. The H3DII-31 represents the combination of decades of photographic expertise, a keen understanding of digital photography, and the experience we gained from developing the world's most advanced camera system. Hasselblad has always been motivated by a true passion for photography. Their tradition has always been one of innovation, advance, and unflagging dedication to quality. Hasselblad will never settle for “good enough”. So photographers won’t have to do so either.

Ultimate DSLR Advantage

• Integrated 31 Mpix capture units with 3” display
• Ultra-Focus: integral optimization of digital lens performance
• Hasselblad Natural Color Solution
• Integrated CCD cooling sink for lower noise
• Direct ISO/WB control
• Thumbwheel control of digital menus
• GPS accessory option
• Full Digital APO Correction for improved image sharpness and detail

Ultimate Flexibility

• Market’s most versatile lens program
• Choice of eye-level or waist-level viewfinders
• Field FW upgrade of H3D camera
• Choice of media: CF card - Image Bank II
• Easy sensor cleaning
• View camera option
• Un-tethered and tethered operation
• Hasselblad 3FR raw - or DNG export