ProMaster

ProMaster 72mm Circular Polarizer - Standard

$ 59.95

ProMaster 72mm Circular Polarizer - Standard

ProMaster SKU: 7223 | Helix SKU: PR7223

Overview

Light rays which are reflected by any surface become polarized and ProMaster Polarizing filters are used to select which light rays enter your camera lens. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc.

They also enable colors to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. 

ProMaster polarizers do not affect the overall color balance of a shot.

It is important that you choose the correct version of ProMaster Polarizer for your camera. Many of today's cameras use semi-silvered mirrors or prisms to split the light entering the viewfinder in order to calculate exposure and focusing distance. Polarizing filters can sometimes interact with these items to give unpredictable exposure or focusing. So we recommend that you choose a circular polarizer unless you have a manual focus camera which has no beam splitter.

If you will be using your Polarizing filter on a lens which has a full frame focal length of 28mm or wider, we recommend that you use a ProMaster Digital HD Filter to avoid a possible vignette effect.

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ProMaster 72mm ND4X Soft Grad ND - Digital HD

$ 54.95

ProMaster 72mm ND4X Soft Grad ND - Digital HD

Mfr SKU: 4107    | Helix SKU: PR4107   

Overview:

ProMaster Soft Graduated ND filters allow a photographer to get better exposures in camera reducing time in post processing and gaining more fun time behind the camera. They work for both still photography and videography.

- Precision machined thin aluminum rings
- Anti-reflective multi-coatings
- Schott glass
- Soft edge to allow a smoother transition between the bright and dark portions of a scene

Specifications:

• Multi-Coated

• Effect - Neutral Density

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ProMaster 72mm UV - HGX Prime

$ 99.95

ProMaster 72mm UV - HGX Prime

ProMaster SKU: 6732 | Helix SKU: PR6732

Overview

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ProMaster 77MM 80A

$ 59.95

ProMaster 77MM 80A

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ProMaster 77mm Circular Polarizer - Pure Light

$ 99.95

ProMaster 77mm Circular Polarizer - Pure Light

ProMaster SKU: 69352 | Helix SKU: PR693527

OVERVIEW

The ProMaster 77mm Circular Polarizer Pure Light filter can be used to remove or control reflections, improve contrast & saturation, or darken blue skies. It also protects your valuable lens against the elements such as sand, dirt, oil, water, and even fingerprints.

Thanks to a special combination of hydrophobic coatings, finely polished Schott^TM B270 optical glass, and top-of-the-line polarizing films Pure Light CPL filters have a high light transmission rating, very low light reflectivity, and are color neutral. This equates to a pure transfer of the image to your camera’s digital sensor or film while gaining the creative benefits of a circular polarizing filter. Not only do these filters offer excellent protection for your lens against sand, dirt, oil, water, and fingerprints; but they are also easy to clean. Plus, any camera’s auto focus system works perfectly with a Pure Light CPL.

Each Pure Light filter has a matte black coating applied to the very edge of its glass before being carefully set into its anodized aluminum frame. This reduces the possibility of internal reflections as light passes through.

All ProMaster Pure Light filters have the same size filter thread on the front and back. So, they are compatible with your lens cap, and they can be stacked with other, same-size filters. They also come in a terrific, eco-friendly snap case. This case serves two purposes

1. It provides minimalist packaging.
2. It acts as a storage case for your filter when not in use.

     ProMaster Pure Light filters are crafted with care and precision in Japan.

Why use a CPL filter?

A CPL is one of the most highly used filters in both still photography and videography, and with good reason. The effects of a polarizing filter are difficult or sometimes impossible to imitate in post-production software. These effects can be used to create beautiful compositions.

A CPL can:

1. Control reflections and/or reduce glare on non-metallic surfaces. I.E. water, glass, glossy  paint, etc.
2. Improve color saturation and contrast.
3. Deepen/darken the blue color of skies.
4. Reduce the appearance of atmospheric haze when photographing distant objects and landscapes.

 Key Features:

• High light transmission
• Extremely low light reflectivity
• Highly resistant to dirt, oil, water, and fingerprints
• Constructed with Schott^TM B270 Optical Glass which is finely polished
• Eco-friendly packaging also serves as a storage case
• Made in Japan

SPECIFICATIONS

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ProMaster 77MM ND4X

$ 59.95

ProMaster 77MM ND4X

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ProMaster 77mm Protection Filter - Pure Light

$ 59.95 - Sold Out

ProMaster 77mm Protection Filter - Pure Light

ProMaster SKU: 69341 | Helix SKU: PR693411

OVERVIEW

The ProMaster 77mm Pure Light filter protects your valuable lens against the elements such as sand, dirt, oil, water, and even fingerprints without sacrificing clarity or interfering with the natural light transmitted to your camera.

Thanks to a special combination of hydrophobic coatings and finely polished Schott^TM B270 optical glass, Pure Light Protection filters have an extremely high light transmission rating, very low light reflectivity, and are color neutral. This equates to a pure transfer of the image to your camera’s digital sensor or film. Not only do these filters offer excellent protection for your lens against sand, dirt, oil, water, and fingerprints; but they are also easy to clean.

Each Pure Light filter has a matte black coating applied to the very edge of its glass before being carefully set into its anodized aluminum frame. This reduces the possibility of internal reflections as light passes through.

All ProMaster Pure Light filters have the same size filter thread on the front and back. So, they are compatible with your lens cap, and they can be stacked with other, same-size filters. They also come in a terrific, eco-friendly snap case. This case serves two purposes:

1.      It provides minimalist packaging.
2.      It acts as a storage case for your filter when not in use.

      ProMaster Pure Light filters are crafted with care and precision in Japan.

 Key Features:

• Extremely high light transmission
• Extremely low light reflectivity
• Highly resistant to dirt, oil, water, and fingerprints
• Constructed with Schott^TM B270 Optical Glass which is finely polished
• Eco-friendly packaging also serves as a storage case
• Made in Japan

SPECIFICATIONS

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ProMaster 77mm Variable ND - Basis

$ 69.95 - Sold Out

ProMaster 77mm Variable ND - Basis

ProMaster SKU: 73004 | Helix SKU: PR730048

OVERVIEW

The ProMaster 77mm Basis VND filter reduces the amount of light entering your lens between 2 and 8 stops to help you control exposure.

Reducing light to control exposure is the job of a neutral density (ND) filter. A variable neutral density filter (VND) replaces numerous ND filters by allowing you to change the amount of light it holds back with a simple twist of its ring. A ProMaster Basis VND filter can reduce light by as little as 2 f-stops or as much as 8. And it can be adjusted to any amount in between these values.

There are good reasons to hold back light in still photography as well as videography. Some examples include:

• In still photography, a VND filter can allow your camera to use a slower shutter speed. The slower shutter speed creates blur with moving objects as a creative effect. One example is blurring water to give the impression of movement.
• In videography the camera’s shutter speed (frame rate) is often fixed, leaving the lens aperture to control exposure. But what if a large aperture is desired to achieve a shallow depth-of-field in bright conditions? A VND is used to reduce the light and thereby achieve proper exposure even with a large aperture setting.

All ProMaster Basis filters have the same size filter thread on the front and back. So, they are compatible with your lens cap, and they can be stacked with other, same-size filters.

Basis filters represent a terrific value. They are optically excellent and affordable and deliver great results!

Key Features:

• Replaces numerous single density ND filters by offering a range of 2 to 8 stops of light reduction
• Constructed with polished optical glass and multi-coated
• Hard stops at the minimum and maximum ends of the filter’s range
• An excellent filter at a value price
• Made in China

SPECIFICATIONS

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