$ 51.99
Mfr SKU: ALCSDH001 | Helix SKU: SYALCSDH001
Lens Hood for Sony SAL35F14G
$ 82.99
Mfr SKU: ALCSDH002 | Helix SKU: SYALCSDH002
Lens Hood for Sony SAL85F14Z Lens
$ 1,099.99 - Sold Out
Sony SKU: SEL24F18Z | Helix SKU: SYSEL24F18Z
This first-class 24 mm (35 mm full frame equivalent) prime lens features a large F1.8 maximum aperture and is capable of outstanding sharpness and contrast throughout the frame plus beautiful “bokeh” in out-of-focus areas. Maximum magnification is 0.25x for dramatic 1:4 close-up capability, and an internal drive motor offers smooth, quiet autofocus operation that movie makers will appreciate.
$ 349.99
Sony SKU: LA-EA4 | Helix SKU: SYLAEA4
A-mount adapter for E-mount cameras
Fit A-mount lenses onto a Full Frame or APS-C camera
Get more from your Full Frame or APS-C E-mount camera with this A-mount lens adapter. An aperture mechanism supports auto-exposure for sharp images.
Smooth, responsive autofocus
Crisp images with Translucent Mirror technology
Shoot stills and movies in sharp detail with the built-in 15 TTL AF system and three cross sensors. Continuous phase detection keeps shooting smooth and focused.
PRODUCT DESCRIPTION | SONY LA-EA4 - LENS ADAPTER |
LENS SYSTEM | LENS ADAPTER MINOLTA A-TYPE - SONY E-MOUNT |
WEIGHT | 5.64 OZ |
DESIGNED FOR | SONY ILCE-QX1L; NXCAM NEX-EA50JH, NEXEA50M, NEX-FS100J, NEX-FS100JK, NEX-FS700R, NEX-FS700RH, NEX-FS700U, NEX-FS700UK; XDCAM PXW-FS5, PXW-FS5K, PXW-FS7, PXW-FS7K; A7 ILCE-7, ILCE-7K; A7 II ILCE-7M2, ILCE-7M2K; A7R ILCE-7R |
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$ 749.99 - Sold Out
Sony SKU: ILCE6100/B | Helix SKU: SYILCE6100B
Capture your world, share your vision
Capture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The α6100 ensures you'll never miss an instant.
Keeping active subjects in constant, steady focus is absolutely vital to capturing every important moment, whether you're covering a sporting event or documenting everyday life. Sony's sophisticated AI-based2 subject-tracking algorithms won't let you down, processing massive volumes of spatial data at high speed and in real time.
PRODUCT DESCRIPTION | SONY A6100 ILCE-6100 - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | MEMORY STICK PRO DUO CARD, SD CARD |
IMAGE PROCESSOR | BIONZ X |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
DIGITAL ZOOM | 4X |
CAMERA FLASH | POP-UP FLASH |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 2.95" |
SUPPORTED BATTERY | 1 X SONY NP-FW50 LI-ION RECHARGEABLE BATTERY - 1080 MAH (INCLUDED) |
INTERFACE | HDMI, USB 2.0 |
DIMENSIONS (WXDXH) | 4.7 IN X 2.3 IN X 2.6 IN |
WEIGHT | 13.97 OZ |
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EXPOSURE & WHITE BALANCE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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LENS SYSTEM | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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CAMERA FLASH | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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ADDITIONAL FEATURES | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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VIEWFINDER | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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DISPLAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MICROPHONE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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CONNECTIONS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MISCELLANEOUS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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BATTERY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MEMORY / STORAGE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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DIMENSIONS & WEIGHT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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ENVIRONMENTAL PARAMETERS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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$ 849.99 - Sold Out
Sony SKU: ILCE6100L/B | Helix SKU: SYILCE6100LB
Capture your world, share your vision
Capture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The α6100 ensures you'll never miss an instant.
Keeping active subjects in constant, steady focus is absolutely vital to capturing every important moment, whether you're covering a sporting event or documenting everyday life. Sony's sophisticated AI-based2 subject-tracking algorithms won't let you down, processing massive volumes of spatial data at high speed and in real time.
PRODUCT DESCRIPTION | SONY A6100 ILCE-6100 - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | MEMORY STICK PRO DUO CARD, SD CARD |
IMAGE PROCESSOR | BIONZ X |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
DIGITAL ZOOM | 4X |
CAMERA FLASH | POP-UP FLASH |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 2.95" |
SUPPORTED BATTERY | 1 X SONY NP-FW50 LI-ION RECHARGEABLE BATTERY - 1080 MAH (INCLUDED) |
INTERFACE | HDMI, USB 2.0 |
DIMENSIONS (WXDXH) | 4.7 IN X 2.3 IN X 2.6 IN |
WEIGHT | 13.97 OZ |
GENERAL | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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EXPOSURE & WHITE BALANCE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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LENS SYSTEM | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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CAMERA FLASH | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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ADDITIONAL FEATURES | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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VIEWFINDER | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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DISPLAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MICROPHONE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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CONNECTIONS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MISCELLANEOUS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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BATTERY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MEMORY / STORAGE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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DIMENSIONS & WEIGHT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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ENVIRONMENTAL PARAMETERS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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$ 1,099.99 - Sold Out
Sony SKU: ILCE6100Y/B | Helix SKU: SYILCE6100YB
Capture your world, share your vision
Capture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The α6100 ensures you'll never miss an instant.
Keeping active subjects in constant, steady focus is absolutely vital to capturing every important moment, whether you're covering a sporting event or documenting everyday life. Sony's sophisticated AI-based2 subject-tracking algorithms won't let you down, processing massive volumes of spatial data at high speed and in real time.
PRODUCT DESCRIPTION | SONY A6100 ILCE-6100 - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | MEMORY STICK PRO DUO CARD, SD CARD |
IMAGE PROCESSOR | BIONZ X |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
DIGITAL ZOOM | 4X |
CAMERA FLASH | POP-UP FLASH |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 2.95" |
SUPPORTED BATTERY | 1 X SONY NP-FW50 LI-ION RECHARGEABLE BATTERY - 1080 MAH (INCLUDED) |
INTERFACE | HDMI, USB 2.0 |
DIMENSIONS (WXDXH) | 4.7 IN X 2.3 IN X 2.6 IN |
WEIGHT | 13.97 OZ |
GENERAL | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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EXPOSURE & WHITE BALANCE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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LENS SYSTEM | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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CAMERA FLASH | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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ADDITIONAL FEATURES | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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VIEWFINDER | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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DISPLAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MICROPHONE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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CONNECTIONS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MISCELLANEOUS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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BATTERY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MEMORY / STORAGE | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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DIMENSIONS & WEIGHT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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ENVIRONMENTAL PARAMETERS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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$ 899.99 - Sold Out
Sony SKU: ILCE6400/B | Helix SKU: SYILCE6400B
Lightweight, compact and sturdily built, the α6400 is loaded with impressive capabilities and features. With super-fast AF and highly precise subject tracking, it's ideal for capturing fast-moving action, while its wide sensitivity range and stunning image quality make it suitable for just about any photographic opportunity you may encounter, whether you're shooting stills or movies.
MAIN SPECIFICATIONS
PRODUCT DESCRIPTION | SONY A6400 ILCE-6400 - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | MEMORY STICK PRO DUO CARD, SD CARD |
IMAGE PROCESSOR | BIONZ X |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
DIGITAL ZOOM | 4X |
CAMERA FLASH | POP-UP FLASH |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 3" |
SUPPORTED BATTERY | 1 X SONY NP-FW50 LI-ION RECHARGEABLE BATTERY - 1080 MAH (INCLUDED) |
INTERFACE | HDMI, USB 2.0 |
COLOR | BLACK |
DIMENSIONS (WXDXH) | 4.7 IN X 2 IN X 2.6 IN |
WEIGHT | 12.66 OZ |
MANUFACTURER WARRANTY | 1 YEAR WARRANTY |
GENERAL | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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EXPOSURE & WHITE BALANCE | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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LENS SYSTEM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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CAMERA FLASH | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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ADDITIONAL FEATURES | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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VIEWFINDER | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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DISPLAY | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MICROPHONE | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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CONNECTIONS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MISCELLANEOUS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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BATTERY | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MEMORY / STORAGE | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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MANUFACTURER WARRANTY | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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DIMENSIONS & WEIGHT | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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ENVIRONMENTAL PARAMETERS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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$ 999.99 - Sold Out
Sony SKU: ILCE6400L/B | Helix SKU: SYILCE6400LB
Lightweight, compact and sturdily built, the α6400 is loaded with impressive capabilities and features. With super-fast AF and highly precise subject tracking, it's ideal for capturing fast-moving action, while its wide sensitivity range and stunning image quality make it suitable for just about any photographic opportunity you may encounter, whether you're shooting stills or movies.
MAIN SPECIFICATIONS
PRODUCT DESCRIPTION | SONY A6400 ILCE-6400 - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | MEMORY STICK PRO DUO CARD, SD CARD |
IMAGE PROCESSOR | BIONZ X |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
DIGITAL ZOOM | 4X |
CAMERA FLASH | POP-UP FLASH |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 3" |
SUPPORTED BATTERY | 1 X SONY NP-FW50 LI-ION RECHARGEABLE BATTERY - 1080 MAH (INCLUDED) |
INTERFACE | HDMI, USB 2.0 |
COLOR | BLACK |
DIMENSIONS (WXDXH) | 4.7 IN X 2 IN X 2.6 IN |
WEIGHT | 12.66 OZ |
MANUFACTURER WARRANTY | 1 YEAR WARRANTY |
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$ 1,299.99 - Sold Out
Sony SKU: ILCE6400M/B | Helix SKU: SYILCE6400MB
The α6400 packs extraordinary performance into a light, compact body. It's ready to track fast-moving action, capture breathtaking scenery or take easy self-portraits, always delivering beautiful, high-resolution still images and 4K HDR movies.
A6400
$ 1,399.99 $ 1,199.99 - Sold Out
Sony SKU: ILCE6600/B | Helix SKU: SYILCE6600B
The α6600 packs great performance and features in its compact body, with the world's fastest AF speed, broad AF coverage and subject tracking. Five-axis optical image stabilization ensures stunning image quality for high-resolution 4K HDR (HLG) movie recording and stills, while the high-capacity battery and mic and headphone jacks support your filmmaking.
PRODUCT DESCRIPTION | SONY A6600 ILCE-6600 - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | MEMORY STICK PRO DUO CARD, SD CARD |
IMAGE PROCESSOR | BIONZ X |
SENSORS | DIGITAL LEVEL METER |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
DIGITAL ZOOM | 4X |
IMAGE STABILIZER | OPTICAL (5-AXIS IMAGE SENSOR SHIFT MECHANISM) |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 2.95" |
SUPPORTED BATTERY | 1 X SONY NP-FZ100 LI-ION RECHARGEABLE BATTERY - 2280 MAH (INCLUDED) |
INTERFACE | HDMI, USB 2.0 |
DIMENSIONS (WXDXH) | 4.7 IN X 27.3 IN X 26.3 IN |
WEIGHT | 17.74 OZ |
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$ 1,799.99 $ 1,599.99 - Sold Out
Sony SKU: ILCE6600M/B | Helix SKU: SYILCE6600MB
The α6600 packs great performance and features in its compact body, with the world's fastest AF speed, broad AF coverage and subject tracking. Five-axis optical image stabilization ensures stunning image quality for high-resolution 4K HDR (HLG) movie recording and stills, while the high-capacity battery and mic and headphone jacks support your filmmaking.
PRODUCT DESCRIPTION | SONY A6600 ILCE-6600M - DIGITAL CAMERA E 18-135MM OSS LENS |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | E 18-135MM OSS LENS |
MEMORY CARD SLOT | MEMORY STICK PRO DUO CARD, SD CARD |
IMAGE PROCESSOR | BIONZ X |
SENSORS | DIGITAL LEVEL METER |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
LENS SYSTEM | ZOOM LENS - 7.5X ZOOM - 18 - 135 MM - F/3.5-5.6 E OSS |
FOCUS ADJUSTMENT | AUTOMATIC, MANUAL |
MIN FOCUS DISTANCE | 17.7 IN |
DIGITAL ZOOM | 4X |
IMAGE STABILIZER | OPTICAL (5-AXIS IMAGE SENSOR SHIFT MECHANISM) |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 2.95" |
SUPPORTED BATTERY | 1 X SONY NP-FZ100 LI-ION RECHARGEABLE BATTERY - 2280 MAH (INCLUDED) |
INTERFACE | HDMI, USB 2.0 |
DIMENSIONS (WXDXH) | 4.7 IN X 27.3 IN X 26.3 IN |
WEIGHT | 17.74 OZ |
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$ 1,399.99 - Sold Out
Sony SKU: ILCE7M2/B | Helix SKU: SYILCE7M2B
The α7 II dramatically expands your range of expression by compensating for five types of camera shake during handheld shooting of still images and movies. The highly effective 4.5-step2compensation lets you confidently zoom in on faraway subjects, snap detailed close-ups, capture night scenes and more—all with minimal camera shake blur.
Confidently use your favorite E-mount and A-mount lenses, knowing the α7 II analyzes information from the lens to optimize depiction performance and 5-axis image stabilization for the particular lens you mount. When using E-mount lenses with optical stabilization (OSS), the α7 II combines the best of in-lens and in-camera image stabilization.
The newly enhanced Fast Hybrid AF system delivers extremely high-speed response, highly accurate prediction, and wide area coverage for autofocusing and tracking you can always depend on. It’s remarkably fast for a full-frame camera AF system (30% faster than the α7) and accurately predicts subject movement so you can steadfastly track your subject.
The α7 II offers focal plane phase-detection AF even when an A-mount lens is mounted5 via LAEA3(LA-EA16) mount adapter. So you can take advantage of the wide AF coverage, high-speed response, high tracking capability and high optical performance of A-mount lenses.
The image sensor delivers beautiful images from corner to corner, with stunning 24.3 MP resolution. Enjoy low noise, extremely wide dynamic range, and amazingly rich and subtle gradations. Innovations that only Sony could achieve reproduce details more faithfully so that every scene looks incredibly real.
BIONZ X™ faithfully reproduces textures and details in real time, as seen by the naked eye, thanks to its extra high-speed processing capabilities. Together with front-end Large Scale Integration that accelerates processing, it renders more natural details, more realistic images, and richer tonal gradations, and produces less noise when shooting still images and movies.
The remarkably compact and lightweight body is solidly built to withstand the rigors of shooting in the field. It’s the ideal blend of light weight, solid reliability, and steady handling, thanks to a top cover, front cover, and internal structure constructed of rigid magnesium alloy.
The strength and rigidity of the body and lens mount were enhanced to provide an especially solid foundation for mounting large, heavy lenses, such as super telephoto lenses and those preferred for movie shooting.
The refined shape and height of the grip gives you a more secure grasp of the camera even when a large lens is mounted. This also contributes to more confident operation of the shutter button and dials. Moreover, the shutter button was reshaped and shifted forward for more natural shooting with less camera shake.
The α7 II packs powerful moviemaking capabilities in extremely compact dimensions. You can create movies of breathtaking visual and sound quality with exquisite background blur, remarkably clear details, and sensitivity that brings dark scenes to vibrant life. Features like Picture Profile and P/A/S/M modes further expand your creative options.
The viewfinder offers impressive visibility that contributes to stress-free, intuitive operation. You can accurately monitor what will appear in your final images because it faithfully displays the effects of your various camera settings. Moreover, an advanced three-lens optical system offers rich tonal gradation and extremely high contrast.
Monitor the stabilizing effects of camera shake compensation in the viewfinder or LCD screen while shooting still images by pressing the shutter button halfway or magnifying the image, and while shooting movies by entering movie mode. Even when using a telephoto or macro lens, you can fine-tune framing and focusing with stress-free stability.
It’s easy to keep moving subjects in focus with enhanced Lock-on AF, which analyzes even more information from the scene to ensure usage of the optimal AF point for smooth, stable autofocusing. Its ability to detect and track moving subjects is significantly improved, thanks to Sony’s advanced proprietary image analysis technology.
Detail reproduction technology depicts details more faithfully with a more natural sense of dimension, while diffraction-reducing technology suppresses the effects of diffraction to faithfully reproduce fine details even when shooting at small aperture settings.
Area-specific noise reduction selectively divides the image into areas based on patterns (such as edges, textures, and flat areas like blue skies), then applies the most appropriate noise reduction to each area to markedly reduce noise and achieve a new level of clarity.
Fine-tune the look of movies before shooting by adjusting gradation, color adjustment, and detail. Adjusted parameters can be saved with other settings as a profile, and up to seven profiles can be stored for later recall.
This proprietary Sony gamma setting, featured in professional camcorders, creates a 1,300% wider dynamic range for smooth expression of gradation with reduced whiteout and blackout. Through color grading in postproduction, you can make the most of the low-noise image and super-rich detail to achieve various types of image expression.
This function provides a Record Run setting that only advances the timecode while recording, a Free Run setting that advances the timecode whether recording or not, a drop frame method, and a non-drop frame method. The α7 II can also output an embedded timecode when the clean HDMI output setting is in use.
An HDMI terminal makes it easy to transfer Full HD movie signals in real time to an external monitor for accurate, large-screen viewing and listening. This feature supports uncompressed movie recording on external recording equipment and lets you output uncompressed movies with the shooting info display function off.
Refined controls offer intuitive operation and let you adjust parameters immediately while viewing scenes through the viewfinder. The front and rear dials were carefully redesigned and positioned with overall handling in mind for easier, more efficient turning. Refinement that even surpasses that of other α7 series models.
The LCD screen tilts upward approx. 107 degrees and downward approx. 41 degrees to accommodate wide-ranging shooting angles. This flexibility combines with compact mobility to greatly expand your shooting options. Viewing is also clear under direct sunlight thanks to WhiteMagic™ technology that nearly doubles the brightness of the display.
To keep your photos blemish free, a special antistatic coating on the surface of the optical filter suppresses the attachment of both dry and moist dust particles when changing lenses. An antidust mechanism also vibrates at high speed when you select Cleaning Mode to remove any particles adhering to the filter.
One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and one-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC enable Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually.
This mode composites four shots to significantly suppress noise and raise sensitivity, letting you clearly capture dark scenes without a tripod or flash. Camera shake blur is also lowered while contrast and detail are raised.
Capture One Express (for Sony) is one of the world's best RAW converters, rendering precise colors and incredible detail. It contains flexible digital asset management, all the essential adjustment tools, and fast, responsive performance in one customizable and integrated solution. * Please direct all inquiries on purchase, usage, and support on Capture One solutions to Phase One.
When your subject is moving fast, you can beautifully capture the decisive moment with sharp, well-exposed results thanks to 5 fps continuous AF/AE shooting. A dramatically improved algorithm accurately predicts subject movement so you can steadfastly track subjects even when shooting continuously.
For extremely high image quality and minimal noise, record movies in the high-bitrate XAVC S format, which was developed based on the professional XAVC 4K/HD format. It offers Full HD (1920 x 1080) image recording at 50 Mbps (60p/50p, 30p/25p, 24p)12 and uses linear PCM sound for high-quality sound recording.
$ 1,599.99 - Sold Out
Sony SKU: ILCE7M2K/B | Helix SKU: SYILCE7M2KB
The α7 II dramatically expands your range of expression by compensating for five types of camera shake during handheld shooting of still images and movies. The highly effective 4.5-step2compensation lets you confidently zoom in on faraway subjects, snap detailed close-ups, capture night scenes and more—all with minimal camera shake blur.
Confidently use your favorite E-mount and A-mount lenses, knowing the α7 II analyzes information from the lens to optimize depiction performance and 5-axis image stabilization for the particular lens you mount. When using E-mount lenses with optical stabilization (OSS), the α7 II combines the best of in-lens and in-camera image stabilization.
The newly enhanced Fast Hybrid AF system delivers extremely high-speed response, highly accurate prediction, and wide area coverage for autofocusing and tracking you can always depend on. It’s remarkably fast for a full-frame camera AF system (30% faster than the α7) and accurately predicts subject movement so you can steadfastly track your subject.
The α7 II offers focal plane phase-detection AF even when an A-mount lens is mounted5 via LAEA3(LA-EA16) mount adapter. So you can take advantage of the wide AF coverage, high-speed response, high tracking capability and high optical performance of A-mount lenses.
The image sensor delivers beautiful images from corner to corner, with stunning 24.3 MP resolution. Enjoy low noise, extremely wide dynamic range, and amazingly rich and subtle gradations. Innovations that only Sony could achieve reproduce details more faithfully so that every scene looks incredibly real.
BIONZ X™ faithfully reproduces textures and details in real time, as seen by the naked eye, thanks to its extra high-speed processing capabilities. Together with front-end Large Scale Integration that accelerates processing, it renders more natural details, more realistic images, and richer tonal gradations, and produces less noise when shooting still images and movies.
The remarkably compact and lightweight body is solidly built to withstand the rigors of shooting in the field. It’s the ideal blend of light weight, solid reliability, and steady handling, thanks to a top cover, front cover, and internal structure constructed of rigid magnesium alloy.
The strength and rigidity of the body and lens mount were enhanced to provide an especially solid foundation for mounting large, heavy lenses, such as super telephoto lenses and those preferred for movie shooting.
The refined shape and height of the grip gives you a more secure grasp of the camera even when a large lens is mounted. This also contributes to more confident operation of the shutter button and dials. Moreover, the shutter button was reshaped and shifted forward for more natural shooting with less camera shake.
The α7 II packs powerful moviemaking capabilities in extremely compact dimensions. You can create movies of breathtaking visual and sound quality with exquisite background blur, remarkably clear details, and sensitivity that brings dark scenes to vibrant life. Features like Picture Profile and P/A/S/M modes further expand your creative options.
The viewfinder offers impressive visibility that contributes to stress-free, intuitive operation. You can accurately monitor what will appear in your final images because it faithfully displays the effects of your various camera settings. Moreover, an advanced three-lens optical system offers rich tonal gradation and extremely high contrast.
Monitor the stabilizing effects of camera shake compensation in the viewfinder or LCD screen while shooting still images by pressing the shutter button halfway or magnifying the image, and while shooting movies by entering movie mode. Even when using a telephoto or macro lens, you can fine-tune framing and focusing with stress-free stability.
It’s easy to keep moving subjects in focus with enhanced Lock-on AF, which analyzes even more information from the scene to ensure usage of the optimal AF point for smooth, stable autofocusing. Its ability to detect and track moving subjects is significantly improved, thanks to Sony’s advanced proprietary image analysis technology.
Detail reproduction technology depicts details more faithfully with a more natural sense of dimension, while diffraction-reducing technology suppresses the effects of diffraction to faithfully reproduce fine details even when shooting at small aperture settings.
Area-specific noise reduction selectively divides the image into areas based on patterns (such as edges, textures, and flat areas like blue skies), then applies the most appropriate noise reduction to each area to markedly reduce noise and achieve a new level of clarity.
Fine-tune the look of movies before shooting by adjusting gradation, color adjustment, and detail. Adjusted parameters can be saved with other settings as a profile, and up to seven profiles can be stored for later recall.
This proprietary Sony gamma setting, featured in professional camcorders, creates a 1,300% wider dynamic range for smooth expression of gradation with reduced whiteout and blackout. Through color grading in postproduction, you can make the most of the low-noise image and super-rich detail to achieve various types of image expression.
This function provides a Record Run setting that only advances the timecode while recording, a Free Run setting that advances the timecode whether recording or not, a drop frame method, and a non-drop frame method. The α7 II can also output an embedded timecode when the clean HDMI output setting is in use.
An HDMI terminal makes it easy to transfer Full HD movie signals in real time to an external monitor for accurate, large-screen viewing and listening. This feature supports uncompressed movie recording on external recording equipment and lets you output uncompressed movies with the shooting info display function off.
Refined controls offer intuitive operation and let you adjust parameters immediately while viewing scenes through the viewfinder. The front and rear dials were carefully redesigned and positioned with overall handling in mind for easier, more efficient turning. Refinement that even surpasses that of other α7 series models.
The LCD screen tilts upward approx. 107 degrees and downward approx. 41 degrees to accommodate wide-ranging shooting angles. This flexibility combines with compact mobility to greatly expand your shooting options. Viewing is also clear under direct sunlight thanks to WhiteMagic™ technology that nearly doubles the brightness of the display.
To keep your photos blemish free, a special antistatic coating on the surface of the optical filter suppresses the attachment of both dry and moist dust particles when changing lenses. An antidust mechanism also vibrates at high speed when you select Cleaning Mode to remove any particles adhering to the filter.
One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and one-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC enable Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually.
This mode composites four shots to significantly suppress noise and raise sensitivity, letting you clearly capture dark scenes without a tripod or flash. Camera shake blur is also lowered while contrast and detail are raised.
Capture One Express (for Sony) is one of the world's best RAW converters, rendering precise colors and incredible detail. It contains flexible digital asset management, all the essential adjustment tools, and fast, responsive performance in one customizable and integrated solution. * Please direct all inquiries on purchase, usage, and support on Capture One solutions to Phase One.
When your subject is moving fast, you can beautifully capture the decisive moment with sharp, well-exposed results thanks to 5 fps continuous AF/AE shooting. A dramatically improved algorithm accurately predicts subject movement so you can steadfastly track subjects even when shooting continuously.
For extremely high image quality and minimal noise, record movies in the high-bitrate XAVC S format, which was developed based on the professional XAVC 4K/HD format. It offers Full HD (1920 x 1080) image recording at 50 Mbps (60p/50p, 30p/25p, 24p)12 and uses linear PCM sound for high-quality sound recording.
$ 1,999.99 - Sold Out
Sony SKU: ILCE7M3/B | Helix SKU: SYILCE7M3B
Back-illuminated 24.2MP full-frame sensor
The 35 mm full-frame Exmor R™ CMOS image sensor in the sony a7 III features 24.2-megapixel12 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster13 data readout speed is achieved through copper wires and front-end LSI.
Entirely enhanced image processing system
A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement13 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop14 dynamic range at low sensitivity settings is achieved. Upgraded Detail Reproduction and Area-specific Noise Reduction combine to suppress noise and maintain a sense of high overall resolution. Color reproduction, especially of skin and nature scenes, has also been dramatically improved. The Sony α7 III also supports 14-bit RAW output15 even during silent shooting/continuous shooting16.
Wider, faster, more steadfast AF performance
An evolved image processing system and α9 camera AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed up to twice as fast17 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness18.
Eye AF now supporting AF-C
Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera or is backlit with face in partial darkness. The Sony α7 III supports Eye AF for A-mount lenses20 mounted via an adaptor.
AF-ON button and multi-selector
The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.
Comprehensive AF convenience
AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorized and assigned to custom buttons for fast, convenient recall at a touch whenever needed.
Up to 10fps with AF/AE tracking
With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10fps with AF/AE tracking21 (up to 8fps21 with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst22. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.
Enhanced operability for continuous shooting
Images captured in continuous shooting mode can be displayed as a group. Groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress23.
Anti-flicker shooting
Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.
Clear, natural, realistic 4K movies
High-resolution full-frame 4K movies25 with full-pixel readout without pixel binning that condenses approximately 2.4 times26 the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.
Supports a wide range of needs in HDR movie production
Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through color grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma)27 picture profile for instant HDR workflow. However, color grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.
Versatile movie recording functions
The α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion28, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.
Improved Fast Hybrid AF for movie recording
An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.
My Menu and new menu interface
My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The α7 III has primary menus reorganized for easier searching, with group names and page numbers at the top of the displays.
Rating function convenient for on-location sorting
Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you're on location or traveling.
Promptly changeable customization
Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customized functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.
High-resolution, high-contrast XGA OLED Tru-Finder™
Providing high resolution and contrast, plus the excellent gradation and color reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder™ faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Start-up is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.
Touch screen LCD for easy instant focus operation
A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.
In-body 5-axis image stabilization with 5.0-stop shutter speed advantage
This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster29 shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.
Location Information Link via Bluetooth
The camera can be paired with the PlayMemories Mobile app31 installed on a compatible cellphone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings. PlayMemories Home application can be used on a personal computer to organize imported still images on a map.
Smooth PC tethering via USB 3.1 Gen 1 port
A USB Type-C™32 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.
Longer battery life to shoot for more professional lengths
For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of an NP-FW50 battery. You can shoot up to approximately 710 photos33 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual slots with UHS-II compatibility
This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.
Highly durable and operable in tough conditions
The α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture34.
One-touch remote & One-touch sharing
One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install the PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.
New Imaging Edge software suite from Sony
Imaging Edge software suite can maximize image quality, improve production efficiency, and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; "Edit" to develop RAW data into high-quality photos; and "Viewer" to view, rate, and select photos from a list of shots.36
Capture One (for Sony)
Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability. See details below for what is included with the Sony a7 III.
Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)
Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
$ 2,199.99 - Sold Out
Sony SKU: ILCE7M3K/B | Helix SKU: SYILCE7M3KB
Back-illuminated 24.2MP full-frame sensor
The 35 mm full-frame Exmor R™ CMOS image sensor in the sony a7 III features 24.2-megapixel12 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster13 data readout speed is achieved through copper wires and front-end LSI.
Entirely enhanced image processing system
A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement13 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop14 dynamic range at low sensitivity settings is achieved. Upgraded Detail Reproduction and Area-specific Noise Reduction combine to suppress noise and maintain a sense of high overall resolution. Color reproduction, especially of skin and nature scenes, has also been dramatically improved. The Sony α7 III also supports 14-bit RAW output15 even during silent shooting/continuous shooting16.
Wider, faster, more steadfast AF performance
An evolved image processing system and α9 camera AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed up to twice as fast17 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness18.
Eye AF now supporting AF-C
Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera or is backlit with face in partial darkness. The Sony α7 III supports Eye AF for A-mount lenses20 mounted via an adaptor.
AF-ON button and multi-selector
The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.
Comprehensive AF convenience
AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorized and assigned to custom buttons for fast, convenient recall at a touch whenever needed.
Up to 10fps with AF/AE tracking
With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10fps with AF/AE tracking21 (up to 8fps21 with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst22. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.
Enhanced operability for continuous shooting
Images captured in continuous shooting mode can be displayed as a group. Groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress23.
Anti-flicker shooting
Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.
Clear, natural, realistic 4K movies
High-resolution full-frame 4K movies25 with full-pixel readout without pixel binning that condenses approximately 2.4 times26 the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.
Supports a wide range of needs in HDR movie production
Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through color grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma)27 picture profile for instant HDR workflow. However, color grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.
Versatile movie recording functions
The α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion28, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.
Improved Fast Hybrid AF for movie recording
An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.
My Menu and new menu interface
My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The α7 III has primary menus reorganized for easier searching, with group names and page numbers at the top of the displays.
Rating function convenient for on-location sorting
Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you're on location or traveling.
Promptly changeable customization
Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customized functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.
High-resolution, high-contrast XGA OLED Tru-Finder™
Providing high resolution and contrast, plus the excellent gradation and color reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder™ faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Start-up is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.
Touch screen LCD for easy instant focus operation
A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.
In-body 5-axis image stabilization with 5.0-stop shutter speed advantage
This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster29 shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.
Location Information Link via Bluetooth
The camera can be paired with the PlayMemories Mobile app31 installed on a compatible cellphone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings. PlayMemories Home application can be used on a personal computer to organize imported still images on a map.
Smooth PC tethering via USB 3.1 Gen 1 port
A USB Type-C™32 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.
Longer battery life to shoot for more professional lengths
For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of an NP-FW50 battery. You can shoot up to approximately 710 photos33 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual slots with UHS-II compatibility
This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.
Highly durable and operable in tough conditions
The α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture34.
One-touch remote & One-touch sharing
One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install the PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.
New Imaging Edge software suite from Sony
Imaging Edge software suite can maximize image quality, improve production efficiency, and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; "Edit" to develop RAW data into high-quality photos; and "Viewer" to view, rate, and select photos from a list of shots.36
Capture One (for Sony)
Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability. See details below for what is included with the Sony a7 III.
Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)
Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
$ 2,499.99
Sony SKU: ILCE7M4/B | Helix SKU: SYILCE7M4B
$ 1,799.99 - Sold Out
Sony SKU: ILCE7C/B | Helix SKU: SYILCE7CB
Powerful performance and extraordinary image quality
Despite the compact size of the camera body, which is the world's smallest and lightest, the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide, and steadfast AF, rapid-fire continuous shooting, and a handy vari-angle LCD monitor help capture the action whenever it happens.
Stunning image quality, only possible from a full-frame sensor
Superior light collection means high-quality, low-noise images
Bigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras, and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.
With a full-frame sensor it's possible to take shots and achieve impressive images that are unique to this format. The α7C's sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.
The α7C was fashioned to be compact, lightweight, and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilization unit, along with layout and structural enhancements.
The α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range, and detail are all possible thanks to the large sensor and pixel size.
The 24.2-MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb color reproduction along with a wide 15-stop dynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.
The larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO 100–51200 is extendable to ISO 50–204800.
A vast E-mount lens line-up, from wide to telephoto, video, and specialized
Whether you're an amateur or a professional, a photographer or a movie creator, a diverse range of over 50 E-mount lenses is available to elevate your creativity. Compact full-frame lenses provide exceptional low-distortion images, even at wide focal lengths, and allow for beautiful image depth and bokeh.
Achieve truly artistic movie-making with the superb control, image quality, and dimensionality of full-frame.
Shallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.
S-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.
State-of-the-art AF and speedy continuous shooting capability help ensure you won't miss that important split-second shot. The α7C's optical image stabilization unit keeps it steady and blur-free whether you're shooting stills or movies.
The α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.
To better capture subjects in motion, the α7C shoots in continuous bursts at up to 10fps with AF/AE tracking, and up to 8fps in live-view mode. It also supports silent shooting at up to 10fps with AF/AE tracking.
Sony's smart AI-based Real-time Tracking and Real-time Eye AF
Reliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.
Real-time Eye AF for Animals tracks and focuses on animals' eyes
Taking successful still shots of pets and other animals is much easier with Sony's cutting-edge algorithm-based AF. Fast, precise automatic detection and tracking of an animal's eyes, rather than the tip of the nose or the whiskers, keeps everything in clear focus—simply leave it up to the camera. It works dependably even when an obstacle comes into view or when the camera's horizontal/vertical orientation changes.
Zoom in, grab close-ups, and capture night scenes with greater clarity
The α7C's optical 5-axis image stabilization unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.
The α7C's side-opening vari-angle monitor can be easily viewed, for example, even when a mic is attached, a gimbal is used, or when shooting from various positions. In addition, headphone and mic jacks allow you to use your favorite equipment. Plus, the large-capacity battery allows for extended shoots. All in all, the α7C is perfectly suited for vloggers and other creators.
Compact, lightweight, and portable even with optional grip accessories
The side-opening LCD monitor makes self-vlogging easy, an optional grip and mic combination is perfect for cable-free vlogging, and digital mic support provides extra-clear sound. Popular vertical-format video is also supported, using metadata to allow vertically recorded footage to be replayed and edited in the vertical position without needing to rotate it first.
The optional GP-VPT2BT Bluetooth® grip controls recording and zoom operations, and doubles as a tripod for hands-free shooting. A customizable button and easy camera-angle adjustment make it perfect for efficient shooting.
Sony's Clear Image Zoom maintains subject resolution with almost no deterioration of image quality. Even single-focus lenses can be used as zoom lenses, with up to 2x zoom magnification.
When using Sony's ECM-B1M Shotgun Microphone or XLR-K3M Adaptor Kit via the MI (Multi Interface) shoe, audio is transmitted as a digital signal, for high-quality sound recording without deterioration or extra audio cables.
AF sensitivity is adjustable for situations with multiple subjects in motion. Levels range from "1. Persistent" to maintain stable focus on the original subject, to "5. Sensitive" to switch easily to other subjects.
When autofocus does shift from one subject to another, you can specify the speed of the transition. Seven levels are available, from smooth, leisurely transitions to fast shifts in focus.
In-camera recording up to 5x slower or 60x faster than real time
Varying the pace of footage is an extra creative element you can add to movies, and the α7C's S&Q mode makes it easy. It supports high-speed full HD recording at 120fps, and both slow-motion and fast-motion effects are possible in camera, with frame rates ranging from 1–120fps. The resulting footage is up to 5x slower or 60x faster than real-time action.
Picture Effect, Creative Style, and Picture Profile features are a simple way to widen your creative expression when shooting movies. They provide a wide variety of visual effects and settings, from entry-level to professional. Picture Effect and Creative Style let you leave it to the camera, so there's no need for post-production grading.
The 921-thousand-dot 3.0-type touch panel rotates 176 ° horizontally and 270 ° vertically. Use Touch Focus to shift focus instantly, or Touch Shutter to focus and capture still images with a single touch to the screen.
The large-capacity Z battery tucked into the α7C's compact body can take advantage of a USB power supply. A USB Type-C® cable is all you need for charging, and you can shoot while you're charging.
Lightweight, high-rigidity magnesium alloy is used for the camera's top, front, and rear covers, and sealing is provided throughout the body to minimize dust and moisture entry.
The α7C's Wi-Fi® capability makes it easy to set up remote shooting. Set up your camera at a distance and take selfies or vlog footage, using a PC, smartphone, or tablet to preview, adjust settings, and operate the shutter.
Photos and videos can be transferred directly to smartphones and tablets on the spot, for easy viewing, sharing, and storage via 2.4- or 5-GHz Wi-Fi®. One-touch transfer is possible for certain devices, with QR-code connections for others.
Elevate your photography with Imaging Edge Desktop applications. Use the "Edit" function to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.
Using the α7C's built-in Wi-Fi®, shutter release and movie recording can be controlled from a smartphone or tablet, and image data can be transferred wirelessly. The Movie Edit add-on corrects camera shake after shooting
PRODUCT DESCRIPTION | SONY A7C ILCE-7C - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | SD CARD |
IMAGE PROCESSOR | BIONZ X |
SENSORS | DIGITAL LEVEL METER |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
IMAGE STABILIZER | OPTICAL (5-AXIS IMAGE SENSOR SHIFT MECHANISM) |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 3" |
SUPPORTED BATTERY | 1 X SONY NP-FZ100 LI-ION RECHARGEABLE BATTERY (INCLUDED) |
INTERFACE | USB-C |
COLOR | BLACK |
DIMENSIONS (WXDXH) | 4.9 IN X 2.1 IN X 2.8 IN |
WEIGHT | 14.95 OZ |
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What's Included
$ 1,799.99 - Sold Out
Sony SKU: ILCE7C/S | Helix SKU: SYILCE7CS
Powerful performance and extraordinary image quality
Despite the compact size of the camera body, which is the world's smallest and lightest, the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide, and steadfast AF, rapid-fire continuous shooting, and a handy vari-angle LCD monitor help capture the action whenever it happens.
Stunning image quality, only possible from a full-frame sensor
Superior light collection means high-quality, low-noise images
Bigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras, and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.
With a full-frame sensor it's possible to take shots and achieve impressive images that are unique to this format. The α7C's sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.
The α7C was fashioned to be compact, lightweight, and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilization unit, along with layout and structural enhancements.
The α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range, and detail are all possible thanks to the large sensor and pixel size.
The 24.2-MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb color reproduction along with a wide 15-stop dynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.
The larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO 100–51200 is extendable to ISO 50–204800.
A vast E-mount lens line-up, from wide to telephoto, video, and specialized
Whether you're an amateur or a professional, a photographer or a movie creator, a diverse range of over 50 E-mount lenses is available to elevate your creativity. Compact full-frame lenses provide exceptional low-distortion images, even at wide focal lengths, and allow for beautiful image depth and bokeh.
Achieve truly artistic movie-making with the superb control, image quality, and dimensionality of full-frame.
Shallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.
S-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.
State-of-the-art AF and speedy continuous shooting capability help ensure you won't miss that important split-second shot. The α7C's optical image stabilization unit keeps it steady and blur-free whether you're shooting stills or movies.
The α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.
To better capture subjects in motion, the α7C shoots in continuous bursts at up to 10fps with AF/AE tracking, and up to 8fps in live-view mode. It also supports silent shooting at up to 10fps with AF/AE tracking.
Sony's smart AI-based Real-time Tracking and Real-time Eye AF
Reliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.
Real-time Eye AF for Animals tracks and focuses on animals' eyes
Taking successful still shots of pets and other animals is much easier with Sony's cutting-edge algorithm-based AF. Fast, precise automatic detection and tracking of an animal's eyes, rather than the tip of the nose or the whiskers, keeps everything in clear focus—simply leave it up to the camera. It works dependably even when an obstacle comes into view or when the camera's horizontal/vertical orientation changes.
Zoom in, grab close-ups, and capture night scenes with greater clarity
The α7C's optical 5-axis image stabilization unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.
The α7C's side-opening vari-angle monitor can be easily viewed, for example, even when a mic is attached, a gimbal is used, or when shooting from various positions. In addition, headphone and mic jacks allow you to use your favorite equipment. Plus, the large-capacity battery allows for extended shoots. All in all, the α7C is perfectly suited for vloggers and other creators.
Compact, lightweight, and portable even with optional grip accessories
The side-opening LCD monitor makes self-vlogging easy, an optional grip and mic combination is perfect for cable-free vlogging, and digital mic support provides extra-clear sound. Popular vertical-format video is also supported, using metadata to allow vertically recorded footage to be replayed and edited in the vertical position without needing to rotate it first.
The optional GP-VPT2BT Bluetooth® grip controls recording and zoom operations, and doubles as a tripod for hands-free shooting. A customizable button and easy camera-angle adjustment make it perfect for efficient shooting.
Sony's Clear Image Zoom maintains subject resolution with almost no deterioration of image quality. Even single-focus lenses can be used as zoom lenses, with up to 2x zoom magnification.
When using Sony's ECM-B1M Shotgun Microphone or XLR-K3M Adaptor Kit via the MI (Multi Interface) shoe, audio is transmitted as a digital signal, for high-quality sound recording without deterioration or extra audio cables.
AF sensitivity is adjustable for situations with multiple subjects in motion. Levels range from "1. Persistent" to maintain stable focus on the original subject, to "5. Sensitive" to switch easily to other subjects.
When autofocus does shift from one subject to another, you can specify the speed of the transition. Seven levels are available, from smooth, leisurely transitions to fast shifts in focus.
In-camera recording up to 5x slower or 60x faster than real time
Varying the pace of footage is an extra creative element you can add to movies, and the α7C's S&Q mode makes it easy. It supports high-speed full HD recording at 120fps, and both slow-motion and fast-motion effects are possible in camera, with frame rates ranging from 1–120fps. The resulting footage is up to 5x slower or 60x faster than real-time action.
Picture Effect, Creative Style, and Picture Profile features are a simple way to widen your creative expression when shooting movies. They provide a wide variety of visual effects and settings, from entry-level to professional. Picture Effect and Creative Style let you leave it to the camera, so there's no need for post-production grading.
The 921-thousand-dot 3.0-type touch panel rotates 176 ° horizontally and 270 ° vertically. Use Touch Focus to shift focus instantly, or Touch Shutter to focus and capture still images with a single touch to the screen.
The large-capacity Z battery tucked into the α7C's compact body can take advantage of a USB power supply. A USB Type-C® cable is all you need for charging, and you can shoot while you're charging.
Lightweight, high-rigidity magnesium alloy is used for the camera's top, front, and rear covers, and sealing is provided throughout the body to minimize dust and moisture entry.
The α7C's Wi-Fi® capability makes it easy to set up remote shooting. Set up your camera at a distance and take selfies or vlog footage, using a PC, smartphone, or tablet to preview, adjust settings, and operate the shutter.
Photos and videos can be transferred directly to smartphones and tablets on the spot, for easy viewing, sharing, and storage via 2.4- or 5-GHz Wi-Fi®. One-touch transfer is possible for certain devices, with QR-code connections for others.
Elevate your photography with Imaging Edge Desktop applications. Use the "Edit" function to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.
Using the α7C's built-in Wi-Fi®, shutter release and movie recording can be controlled from a smartphone or tablet, and image data can be transferred wirelessly. The Movie Edit add-on corrects camera shake after shooting
PRODUCT DESCRIPTION | SONY A7C ILCE-7C - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | SD CARD |
IMAGE PROCESSOR | BIONZ X |
SENSORS | DIGITAL LEVEL METER |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
IMAGE STABILIZER | OPTICAL (5-AXIS IMAGE SENSOR SHIFT MECHANISM) |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 3" |
SUPPORTED BATTERY | 1 X SONY NP-FZ100 LI-ION RECHARGEABLE BATTERY (INCLUDED) |
INTERFACE | USB-C |
COLOR | BLACK |
DIMENSIONS (WXDXH) | 4.9 IN X 2.1 IN X 2.8 IN |
WEIGHT | 14.95 OZ |
GENERAL | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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What's Included
$ 2,099.99
Sony SKU: ILCE7CL/B | Helix SKU: SYILCE7CLB
In combination with an FE 28–60mm F4–5.6 lens, the α7C achieves uncompromising full-frame quality with the world's smallest and lightest camera and lens system. Compact in size but meeting high expectations for image quality, AF, and speed, it's truly an all-round performer, ready to enhance your creativity wherever you go.
Powerful performance and extraordinary image quality
Despite the compact size of the camera body, which is the world's smallest and lightest, the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide, and steadfast AF, rapid-fire continuous shooting, and a handy vari-angle LCD monitor help capture the action whenever it happens.
Stunning image quality, only possible from a full-frame sensor
Superior light collection means high-quality, low-noise images
Bigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras, and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.
With a full-frame sensor it's possible to take shots and achieve impressive images that are unique to this format. The α7C's sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.
The α7C was fashioned to be compact, lightweight, and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilization unit, along with layout and structural enhancements.
The α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range, and detail are all possible thanks to the large sensor and pixel size.
The 24.2-MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb color reproduction along with a wide 15-stop dynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.
The larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO 100–51200 is extendable to ISO 50–204800.
A vast E-mount lens line-up, from wide to telephoto, video, and specialized
Whether you're an amateur or a professional, a photographer or a movie creator, a diverse range of over 50 E-mount lenses is available to elevate your creativity. Compact full-frame lenses provide exceptional low-distortion images, even at wide focal lengths, and allow for beautiful image depth and bokeh.
Achieve truly artistic movie-making with the superb control, image quality, and dimensionality of full-frame.
Shallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.
S-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.
State-of-the-art AF and speedy continuous shooting capability help ensure you won't miss that important split-second shot. The α7C's optical image stabilization unit keeps it steady and blur-free whether you're shooting stills or movies.
The α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.
To better capture subjects in motion, the α7C shoots in continuous bursts at up to 10fps with AF/AE tracking, and up to 8fps in live-view mode. It also supports silent shooting at up to 10fps with AF/AE tracking.
Sony's smart AI-based Real-time Tracking and Real-time Eye AF
Reliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.
Real-time Eye AF for Animals tracks and focuses on animals' eyes
Taking successful still shots of pets and other animals is much easier with Sony's cutting-edge algorithm-based AF. Fast, precise automatic detection and tracking of an animal's eyes, rather than the tip of the nose or the whiskers, keeps everything in clear focus—simply leave it up to the camera. It works dependably even when an obstacle comes into view or when the camera's horizontal/vertical orientation changes.
Zoom in, grab close-ups, and capture night scenes with greater clarity
The α7C's optical 5-axis image stabilization unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.
The α7C's side-opening vari-angle monitor can be easily viewed, for example, even when a mic is attached, a gimbal is used, or when shooting from various positions. In addition, headphone and mic jacks allow you to use your favorite equipment. Plus, the large-capacity battery allows for extended shoots. All in all, the α7C is perfectly suited for vloggers and other creators.
Compact, lightweight, and portable even with optional grip accessories
The side-opening LCD monitor makes self-vlogging easy, an optional grip and mic combination is perfect for cable-free vlogging, and digital mic support provides extra-clear sound. Popular vertical-format video is also supported, using metadata to allow vertically recorded footage to be replayed and edited in the vertical position without needing to rotate it first.
The optional GP-VPT2BT Bluetooth® grip controls recording and zoom operations, and doubles as a tripod for hands-free shooting. A customizable button and easy camera-angle adjustment make it perfect for efficient shooting.
Sony's Clear Image Zoom maintains subject resolution with almost no deterioration of image quality. Even single-focus lenses can be used as zoom lenses, with up to 2x zoom magnification.
When using Sony's ECM-B1M Shotgun Microphone or XLR-K3M Adaptor Kit via the MI (Multi Interface) shoe, audio is transmitted as a digital signal, for high-quality sound recording without deterioration or extra audio cables.
AF sensitivity is adjustable for situations with multiple subjects in motion. Levels range from "1. Persistent" to maintain stable focus on the original subject, to "5. Sensitive" to switch easily to other subjects.
When autofocus does shift from one subject to another, you can specify the speed of the transition. Seven levels are available, from smooth, leisurely transitions to fast shifts in focus.
In-camera recording up to 5x slower or 60x faster than real time
Varying the pace of footage is an extra creative element you can add to movies, and the α7C's S&Q mode makes it easy. It supports high-speed full HD recording at 120fps, and both slow-motion and fast-motion effects are possible in camera, with frame rates ranging from 1–120fps. The resulting footage is up to 5x slower or 60x faster than real-time action.
Picture Effect, Creative Style, and Picture Profile features are a simple way to widen your creative expression when shooting movies. They provide a wide variety of visual effects and settings, from entry-level to professional. Picture Effect and Creative Style let you leave it to the camera, so there's no need for post-production grading.
The 921-thousand-dot 3.0-type touch panel rotates 176 ° horizontally and 270 ° vertically. Use Touch Focus to shift focus instantly, or Touch Shutter to focus and capture still images with a single touch to the screen.
The large-capacity Z battery tucked into the α7C's compact body can take advantage of a USB power supply. A USB Type-C® cable is all you need for charging, and you can shoot while you're charging.
Lightweight, high-rigidity magnesium alloy is used for the camera's top, front, and rear covers, and sealing is provided throughout the body to minimize dust and moisture entry.
The α7C's Wi-Fi® capability makes it easy to set up remote shooting. Set up your camera at a distance and take selfies or vlog footage, using a PC, smartphone, or tablet to preview, adjust settings, and operate the shutter.
Photos and videos can be transferred directly to smartphones and tablets on the spot, for easy viewing, sharing, and storage via 2.4- or 5-GHz Wi-Fi®. One-touch transfer is possible for certain devices, with QR-code connections for others.
Elevate your photography with Imaging Edge Desktop applications. Use the "Edit" function to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.
Using the α7C's built-in Wi-Fi®, shutter release and movie recording can be controlled from a smartphone or tablet, and image data can be transferred wirelessly. The Movie Edit add-on corrects camera shake after shooting
PRODUCT DESCRIPTION | SONY A7C ILCE-7C - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | SD CARD |
IMAGE PROCESSOR | BIONZ X |
SENSORS | DIGITAL LEVEL METER |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
IMAGE STABILIZER | OPTICAL (5-AXIS IMAGE SENSOR SHIFT MECHANISM) |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 3" |
SUPPORTED BATTERY | 1 X SONY NP-FZ100 LI-ION RECHARGEABLE BATTERY (INCLUDED) |
INTERFACE | USB-C |
COLOR | BLACK |
DIMENSIONS (WXDXH) | 4.9 IN X 2.1 IN X 2.8 IN |
WEIGHT | 14.95 OZ |
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What's Included
$ 2,099.99 - Sold Out
Sony SKU: ILCE7CL/S | Helix SKU: SYILCE7CLS
In combination with an FE 28–60mm F4–5.6 lens, the α7C achieves uncompromising full-frame quality with the world's smallest and lightest camera and lens system. Compact in size but meeting high expectations for image quality, AF, and speed, it's truly an all-round performer, ready to enhance your creativity wherever you go.
Powerful performance and extraordinary image quality
Despite the compact size of the camera body, which is the world's smallest and lightest, the α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide, and steadfast AF, rapid-fire continuous shooting, and a handy vari-angle LCD monitor help capture the action whenever it happens.
Stunning image quality, only possible from a full-frame sensor
Superior light collection means high-quality, low-noise images
Bigger sensors create better images, and the α7C's full-frame sensor is much larger than the sensors in smartphones, compact digital cameras, and similar-sized APS-C interchangeable-lens cameras. The resulting increased light collection allows for professional-quality images with reduced noise, and more retained detail in both shadows and highlights.
With a full-frame sensor it's possible to take shots and achieve impressive images that are unique to this format. The α7C's sensor is more than twice the size of the sensors found in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.
The α7C was fashioned to be compact, lightweight, and portable without compromising genuine full-frame camera performance. This goal was accomplished by developing new mechanical components, such as a space-saving shutter and optical stabilization unit, along with layout and structural enhancements.
The α7C's full-frame sensor does more than just capture more light. Enhanced image depth, dynamic range, and detail are all possible thanks to the large sensor and pixel size.
The 24.2-MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb color reproduction along with a wide 15-stop dynamic range, and it helps capture details and smooth transitions across all lighting conditions in both stills and movies.
The larger pixel sizes on the sensor allow for an increased signal-to-noise ratio, for beautiful images with more detail in textures and shadow areas. Noise reduction is particularly effective at the medium- and high-ISO sensitivities required for fast-moving or poorly lit subjects. Standard ISO 100–51200 is extendable to ISO 50–204800.
A vast E-mount lens line-up, from wide to telephoto, video, and specialized
Whether you're an amateur or a professional, a photographer or a movie creator, a diverse range of over 50 E-mount lenses is available to elevate your creativity. Compact full-frame lenses provide exceptional low-distortion images, even at wide focal lengths, and allow for beautiful image depth and bokeh.
Achieve truly artistic movie-making with the superb control, image quality, and dimensionality of full-frame.
Shallow depth of field enables bokeh effects, one of the strengths of full-frame cameras. Full-pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images with less moiré and jaggies.
S-Log3 support captures a wide dynamic range of 14 stops, revealing fine detail in both shadows and highlights in post-production. HLG (Hybrid Log-Gamma) facilitates direct HDR playback and workflow, and Picture Profile provides various settings options for capturing images.
State-of-the-art AF and speedy continuous shooting capability help ensure you won't miss that important split-second shot. The α7C's optical image stabilization unit keeps it steady and blur-free whether you're shooting stills or movies.
The α7C takes advantage of the same AF advancements as our acclaimed α9, with unique 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. A total of 693 phase-detection AF points cover approx. 93% of the image area.
To better capture subjects in motion, the α7C shoots in continuous bursts at up to 10fps with AF/AE tracking, and up to 8fps in live-view mode. It also supports silent shooting at up to 10fps with AF/AE tracking.
Sony's smart AI-based Real-time Tracking and Real-time Eye AF
Reliable subject tracking translates into more successful portraits. As with previous models, you can aim at the subject and half-press the preconfigured shutter button to start Real-time Eye AF. The α7C also has a new feature that lets you press the AF-ON button to activate Real-time Tracking even when not in AF-C mode, allowing you to use Real-time Tracking immediately. Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.
Real-time Eye AF for Animals tracks and focuses on animals' eyes
Taking successful still shots of pets and other animals is much easier with Sony's cutting-edge algorithm-based AF. Fast, precise automatic detection and tracking of an animal's eyes, rather than the tip of the nose or the whiskers, keeps everything in clear focus—simply leave it up to the camera. It works dependably even when an obstacle comes into view or when the camera's horizontal/vertical orientation changes.
Zoom in, grab close-ups, and capture night scenes with greater clarity
The α7C's optical 5-axis image stabilization unit compensates for five types of camera shake with no loss of image quality, even when shooting without a gimbal or when shooting in the dark. These are [1, 2] angular shake (pitch and yaw) that tends to occur with a telephoto lens, [3, 4] shift shake (X and Y axes), noticeable as magnification increases, and [5] rotational shake (roll on Z axis), which affects nighttime shots and video.
The α7C's side-opening vari-angle monitor can be easily viewed, for example, even when a mic is attached, a gimbal is used, or when shooting from various positions. In addition, headphone and mic jacks allow you to use your favorite equipment. Plus, the large-capacity battery allows for extended shoots. All in all, the α7C is perfectly suited for vloggers and other creators.
Compact, lightweight, and portable even with optional grip accessories
The side-opening LCD monitor makes self-vlogging easy, an optional grip and mic combination is perfect for cable-free vlogging, and digital mic support provides extra-clear sound. Popular vertical-format video is also supported, using metadata to allow vertically recorded footage to be replayed and edited in the vertical position without needing to rotate it first.
The optional GP-VPT2BT Bluetooth® grip controls recording and zoom operations, and doubles as a tripod for hands-free shooting. A customizable button and easy camera-angle adjustment make it perfect for efficient shooting.
Sony's Clear Image Zoom maintains subject resolution with almost no deterioration of image quality. Even single-focus lenses can be used as zoom lenses, with up to 2x zoom magnification.
When using Sony's ECM-B1M Shotgun Microphone or XLR-K3M Adaptor Kit via the MI (Multi Interface) shoe, audio is transmitted as a digital signal, for high-quality sound recording without deterioration or extra audio cables.
AF sensitivity is adjustable for situations with multiple subjects in motion. Levels range from "1. Persistent" to maintain stable focus on the original subject, to "5. Sensitive" to switch easily to other subjects.
When autofocus does shift from one subject to another, you can specify the speed of the transition. Seven levels are available, from smooth, leisurely transitions to fast shifts in focus.
In-camera recording up to 5x slower or 60x faster than real time
Varying the pace of footage is an extra creative element you can add to movies, and the α7C's S&Q mode makes it easy. It supports high-speed full HD recording at 120fps, and both slow-motion and fast-motion effects are possible in camera, with frame rates ranging from 1–120fps. The resulting footage is up to 5x slower or 60x faster than real-time action.
Picture Effect, Creative Style, and Picture Profile features are a simple way to widen your creative expression when shooting movies. They provide a wide variety of visual effects and settings, from entry-level to professional. Picture Effect and Creative Style let you leave it to the camera, so there's no need for post-production grading.
The 921-thousand-dot 3.0-type touch panel rotates 176 ° horizontally and 270 ° vertically. Use Touch Focus to shift focus instantly, or Touch Shutter to focus and capture still images with a single touch to the screen.
The large-capacity Z battery tucked into the α7C's compact body can take advantage of a USB power supply. A USB Type-C® cable is all you need for charging, and you can shoot while you're charging.
Lightweight, high-rigidity magnesium alloy is used for the camera's top, front, and rear covers, and sealing is provided throughout the body to minimize dust and moisture entry.
The α7C's Wi-Fi® capability makes it easy to set up remote shooting. Set up your camera at a distance and take selfies or vlog footage, using a PC, smartphone, or tablet to preview, adjust settings, and operate the shutter.
Photos and videos can be transferred directly to smartphones and tablets on the spot, for easy viewing, sharing, and storage via 2.4- or 5-GHz Wi-Fi®. One-touch transfer is possible for certain devices, with QR-code connections for others.
Elevate your photography with Imaging Edge Desktop applications. Use the "Edit" function to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.
Using the α7C's built-in Wi-Fi®, shutter release and movie recording can be controlled from a smartphone or tablet, and image data can be transferred wirelessly. The Movie Edit add-on corrects camera shake after shooting
PRODUCT DESCRIPTION | SONY A7C ILCE-7C - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | SD CARD |
IMAGE PROCESSOR | BIONZ X |
SENSORS | DIGITAL LEVEL METER |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 24.2 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
IMAGE STABILIZER | OPTICAL (5-AXIS IMAGE SENSOR SHIFT MECHANISM) |
VIEWFINDER | ELECTRONIC - 0.39" - COLOR - OLED |
DISPLAY | LCD DISPLAY - 3" |
SUPPORTED BATTERY | 1 X SONY NP-FZ100 LI-ION RECHARGEABLE BATTERY (INCLUDED) |
INTERFACE | USB-C |
COLOR | BLACK |
DIMENSIONS (WXDXH) | 4.9 IN X 2.1 IN X 2.8 IN |
WEIGHT | 14.95 OZ |
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What's Included
$ 3,499.99 - Sold Out
Sony SKU: ILCE7RM4/B | Helix SKU: SYILCE7RM4B
Unimagined subtlety
61.0-megapixel1 full-frame Exmor R™ CMOS sensor combined with BIONZ X™ imaging engine delivers unprecedented resolution, fine gradation and low noise to open entirely new dimensions of detail just as pro photographers expect. The α7R IV captures the mood of each scene and the texture of aimed subjects.
Reaching the peak of resolution: 61.0 MP12 full-frame CMOS sensor
Sony’s newly developed 35 mm full-frame back-illuminated CMOS sensor with 61.0 megapixels12enables the full-frame mirrorless α7R IV to attain expressive prowess once expected only in conventional medium-format cameras. Thanks to this mirrorless design, absence of mechanical mirror shock can maximize resolution without negative effect on image quality. The α7R IV realizes the level of image quality that surpasses the expectation for conventional full-frame cameras especially in the low- to mid-sensitivity range. Sony’s proprietary technology achieves superb high resolution while assuring low noise and high sensitivity.
The enhanced image processing engine makes the most of the CMOS sensor
To match the excellence of the new image sensor, the high-speed BIONZ X image processing engine is also further enhanced to faithfully reproduce details and reduce noise significantly. Noise that tends to occur due to heightened pixel count is minimized for high image quality, especially in the standard ISO sensitivity range up to ISO 32000. 13Wide 15-stop dynamic range14 at low ISO sensitivity (for stills) delivers smoother reproduction of gradations from shadow to highlight. Moreover, the α7R IV’s inherited color reproduction in still pictures — acclaimed in the latest α series — captures skin color in portraits and vivid color of flowers for natural α7R IV depiction.
Features maximizing superb 61.0 MP12resolution
The α7R IV’s extremely high image 61.0-megapixel resolution performance is maximized by other α7R IV advantages, one of which is 5-axis optical in-body image stabilization with optimized algorithms to achieve up to a 5.5-stop15 shutter speed advantage. Another outstanding feature is the electronic shutter allowing silent, vibration-free shooting. Additionally, the α7R IV incorporates an internal damper structure to absorb the impact of shutter motion for minimum shutter vibration. Many features in the α7R IV serve for realizing sharply resolved imaging.
14-bit RAW output for natural gradations
The α7R IV supports compressed and uncompressed 14-bit RAW output for smoother, more natural gradations that contribute to higher overall image quality. Taking advantage of even higher 16-bit processing in the imaging engine, front-end LSI and the enhanced BIONZ X image processor make 14-bit RAW16 output available even when shooting in silent or continuous mode17. [1] Image sensor [2] The latest high-speed front-end LSI [3] 16-bit image processing
5.76-million-dot UXGA OLED Tru-Finder
Newly featured in the α7R IV, this 5.76-million-dot electronic viewfinder provides high-precision, high-brightness and high-contrast visibility, reproducing fine detail with 1.6 times higher resolution than α7R III. "High Display Quality" mode draws on the effective 61.0 MP (approx.) image sensor to suppress moiré and jaggies for highly precise and natural images on the viewfinder; 120/100fps18 of "High" finder frame rate mode shows smoother motion, so it’s simpler to trace moving subjects. Fluorine coating makes it easier to remove dirt or a fingerprint from the lens, for more comfortable viewing in inclement weather and better concentration on shooting. [1] Ultra-XGA OLED Tru-Finder [2] Quad-VGA OLED Tru-Finder
Wide, fast, and steadfast AF evolution
Thanks to increased coverage and density of AF points and enhanced algorithm for tracking moving subjects, overall AF performance has evolved to provide steadfast, accurate tracking of complex subject motion and speed changes. The α7R IV’s Fast Hybrid AF system combines high-speed, highly trackable phase-detection and high-precision contrast-detection autofocusing, even for shooting venues as dimly lit as EV-319. 567-point phase-detection AF and 425-point contrast-detection AF provide wider image area coverage20of 99.7% height and 74.0% width. In addition, this remarkable AF system provides as rapid a response as α7R III, despite mass data handling due to the extremely high-resolution CMOS sensor, even in dim shooting venues.
Exceptional high-speed 10fps burst shooting with AF/AE tracking
Despite a high resolution of 61.0 MP12, an ingenious algorithm enables efficient processing for high-speed continuous shooting of up to 10fps21 with AF/AE tracking through a mechanical shutter. It is also possible to shoot continuously at up to 8fps in live-view mode, with minimal display time lag for capturing fast-moving subjects. After a full-frame image is cropped down to APS-C size or if APS-C shooting mode is chosen, you can still get 26.2 MP high-resolution images. This is a great advantage for wild animal photographers who rely on cropping after capturing images of quickly moving animals/birds from afar.
Up to 68 images in continuous shooting
Professional photographers need to achieve consistent shooting without interruption. With 1.5x greater buffer memory, system speed, and UHS-II support, the α7R IV can capture up to approx. 68 images22 in a continuous burst at 10fps23. With APS-C shooting mode, approximately three times more photos can be shot than with full-frame shooting mode. Fn menu/menu display access, setting changes, and review playback can occur during data writing. A countdown of the number of still images remaining to be written to memory is on display during playback.
Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the effect of flicker on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.
Dual media slots, both supporting UHS-II
The α7R IV provides two media slots for SD cards, both SLOT 1 and SLOT 2 are now compatible with UHS-I and UHS-II for fast mass-volume data writing. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. A slide lock structure prevents the memory card cover from being opened unintentionally.
Shooting for more professional lengths
The α7R IV employs the large-capacity NP-FZ100 battery just like α7R III. Due to a more energy-efficient circuit design, the α7R IV matches α7R III usage level longevity, despite the higher resolution of the α7R IV image sensor and EVF. An optional Vertical Grip (VG-C4EM) can hold two batteries and an optional Multi Battery Adaptor Kit (NPA-MQZ1K) can hold up to four batteries for even longer hours of shooting. In addition to using such optional accessories, USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for further extended recording.
Enhanced Real-time Eye AF (human eye) delivers more successful portraiture
Real-time Eye AF works in tandem with Real-time Tracking technology, based on the latest evolutionary advances in artificial intelligence, for highly efficient portrait shooting. This progressive system detects and processes face and eye data in real time, and stays locked onto the eye of the subject with unprecedented precision. When "Face/Eye Priority in AF" is ON, Eye AF (AF-C/AF-S/AF-A mode) can be activated not only through a custom key assignment, but also by half-pressing the shutter button or pressing the AF-ON button. This function now allows you to choose a particular eye — left or right, in advance or during shooting. Real-time Eye AF supports movie shooting in addition to stills.
Real-time Eye AF for Animals reliably tracks wild animals and pets25
Advanced AI-based subject recognition in Sony’s Real-time Eye AF includes a new algorithm supporting animal tracking for fast, precise, automatic detection and tracking of an animal’s eye. This new capability will greatly increase your success rate when shooting pictures of animals in the wild or beloved pets at home, situations where accurate focus has been a challenge. 26 All AF-C, AF-S, and AF-A focus modes are supported.
Real-time Tracking holds the focus on tracked subjects
With this technology, accurate focus is maintained automatically while the shutter button is half-pressed. You can select a subject as you intend, rely on the α7R IV, and concentrate on your composition since the camera takes care of subject tracking. A newly adopted Real-time Tracking algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information while AI technology detects a subject’s face and eye in real time. Available for both stills and movies.
Focal-plane phase-detection AF supports A-mount lenses27
Phase-detection AF can operate even when an A-mount lens is attached to the α7R IV via an LA-EA3 Mount Adaptor. The 567-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking even if an A-mount lens is attached.
Wireless PC Remote function
Using the α7R IV alone, you can operate newly supported wireless PC Remote functions via Wi-Fi (2.4 GHz/5 GHz selectable28) to remotely control camera settings or send captured images to the camera while shooting. This cable-free setting allows maximum shooting freedom in indoor and outdoor shooting sessions. Moreover, the α7R IV also provides PC Remote functions via USB 3.2 Gen 1 compatible USB Type-C™ port, for image data transfer at time of tether-priority shooting. Even large-sized RAW images can be transferred smoothly and checked via PC immediately.
Versatile flash compatibility
The α7R IV has a sync terminal, so non-dedicated flash units and cables with standard sync terminals can be connected for convenient synchronization with studio flash units, etc. Release time lag when shooting with flash is minimized for smooth, responsive flash photography. Continuous flash shooting at up to 10fps offers advanced capture capability.29 To enhance versatility further, slow sync and rear curtain sync can be selected when shooting with wireless off-camera flash.30
A different dimension of resolution opens with Pixel Shift Multi Shooting. The α7R IV now supports image compositing from 16 pixel-shifted images in addition to previously available compositing from four images. Applying advanced image stabilization control, this renewed feature precisely shifts the sensor in half-pixel increments four times and in one-pixel increments four times alternately, to capture a total of 16 pixel-shifted images. These are composited by PC31 into one high-precision image of approx. 240.8 million pixels (19,008 x 12,672) from original data that holds the equivalent of approx. 963.2 million pixels to achieve overwhelming resolution in a single picture.32 Still images of architecture and art are captured in true-to-life detail, texture, color, mood, setting, and 3D-like realism, recreating hues with minimal moiré or color artifacts, and even reproducing atmosphere and surroundings with breathtaking fidelity for unprecedented accuracy in real-life imagination.
Reliable durability and weather resistance33 in tough situations
The α7R IV brings you further enhanced body durability, with full use of lightweight, high-rigidity magnesium alloy for covers and internal frame, keeping the camera highly rigid and light. In response to pro opinions, enhanced sealing is applied to the battery cover, terminal cover and all joints in the chassis. A double-sealed sliding mechanism replaces the hinge to the media compartment lid for better moisture resistance.33Routes to dust and moisture entry have been re-examined, and a cushion around the lens mount has been added to ensure reliable operation in challenging environments.
Redesigned controls for confident and comfortable operation
A new multi-selector lets you shift point of focus quickly and intuitively to avoid missing moving subjects. The surface texture is changed to enhance button response for easier and more confident operation, in reply to pro users’ requests. In addition, the AF-ON button is enlarged and optimized for easier access, with an adjusted click feeling and location. Furthermore, the new Exposure Compensation Dial Lock Button locks or unlocks alternately at each press and prevents accidental turning when set to lock position. These improvements enhance your concentration on shutter release to "capture the moment" instantly.
Various touch operations for operational freedom
Touch Focus enables you to simply touch the monitor screen to specify a desired subject near frame edges. Touchpad focus point control allows you to drag the focus frame to any point with a fingertip while using the viewfinder. Touch Tracking34 makes it easy to initiate subject tracking in stills and movies. Double-tap for a magnified view. Also, α7R IV response speed of Touchpad operation is approx. 1.5 times faster than the α7R III.
Making true-to-life high-resolution 4K movies 35
For high-resolution 4K movies with great detail but minimal moiré and jaggies, Super 35 mm mode36condenses approximately 2.4 times37 the data required for 4K movies (QFHD: 3840 x 2160). Advanced α7R IV processing records 4K movies with enhanced reproduction of skin color and smoother gradations. In addition to S-Log3 and S-Log2 gamma curves, the α7R IV offers HLG (Hybrid Log-Gamma)38 picture profile for instant HDR workflow, supporting a wide range of HDR movie production needs. The α7R IV incorporates XAVC S recording format for 4K35 and enables high-quality images at high bitrates of up to 100 Mbps. [1] High flexibility to fine-tune images as desired (Color grading required) [2] Instant and high-quality image (Color grading not required)
Increased Fast Hybrid AF speed and precision for smoother, more stable movie AF
Faster, more precise Fast Hybrid AF achieves smoother, more stable autofocus in movie recording. This greatly reduces the need for focus operation when the camera is used on a gimbal or in assistance-free movie shooting. A new Touch Tracking function is also available in movie recording, allowing you to simply touch an aimed subject on the monitor to initiate tracking. Swift AF-S operation is activated when the shutter button is pressed halfway (or AF-ON button is pressed), for simplifying movie-making in "must succeed" situations including weddings and documentaries.
Sophisticated digital audio recording via new MI Shoe
Digital audio interface is added to Multi Interface Shoe (MI Shoe). A combination with the new ECM-B1M Shotgun Microphone or new XLR-K3M XLR Adaptor Kit enables clear sound recording with minimized quality deterioration by sending a digital audio signal to the camera. A cable-free, battery-free style enhances the flexibility of α system movie shooting.
Versatile movie recording functions
The α7R IV now allows you to change XAVC S movie file names. For example, you can designate a prefix in advance for easy identification when shooting with multiple cameras. Also, an interval shooting function is available for producing time lapse movies. A wide array of functions for pro video workflow is also provided, including clean HDMI output, time code/user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction of a still from a movie, and Gamma Display Assist.
Aspect ratios of 4:3 and 1:1 supported
In addition to the conventional aspect ratios of 3:2 and 16:9, the α7R IV newly supports 4:3 and 1:1. These new aspect ratio settings give professional users more diverse types of delivery data that support a wider span of media.
Improvement of camera settings saving function
Now, a dramatically increased number of camera settings can be stored in the memory card, and saved settings can be read by other cameras of the same model. Moreover, up to 10 sets of camera settings can be stored in a memory card, thanks to the Save/Load Setting function. Camera setups can also be imported to the Imaging Edge Mobile39application while imported setups can be exported to other cameras of the same model.
Customizability for maximized efficiency
Thanks to My Dial, three sets of menu options can be assigned through the front/rear dials and the control wheel. By assigning frequently used functions to these dials, they become instantly available for fingertip control while a custom button is held. 113 functions are assignable to custom buttons. Independent function sets can be assigned for stills, movies and playback.
Menu interface with prompt customization
With My Menu, you can register up to 30 frequently used functions for instant recall when needed. Additionally, you can create a custom menu that ideally suits your shooting needs. Thanks to illustration of controls added to custom menus, function meanings are clear and operation becomes intuitive. The Help display can be called up by pressing the delete button when using the menu screen.
Rating function and Image Jump Setting for efficient on-location sorting
Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into the Imaging Edge Desktop application (Viewer) running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you’re on location or traveling. Image Jump Setting, which allows jumping display at every 10/100 photos, and group display for continuous shots, are convenient features for swift, efficient image reviewing.
Empowered FTP transfer function, now supporting background data transfer
With this camera, you can select images you shot and transfer the data to a designated remote FTP server via Wi-Fi (wireless LAN). For assured security, FTPS (File Transfer Protocol over SSL/TLS) is supported, allowing SSL or TLS data encryption for maximum security. Since FTP file transfer is newly supported as a background operation, image files can be transferred while continuing to shoot and up to nine FTP servers can be registered in the camera in advance. These advanced features further heighten efficiency of professional workflow. Rely on easier image selection and FTP transfer via the Transfer & Tagging add-on app to send files using a mobile device. 5 GHz Wi-Fi is available for high-speed connection.7
Smart collaboration with mobile devices and accessories
Even after the camera power is off, still and movie files stored on an SD memory card inserted in the camera can be transferred via Wi-Fi connection if you set it up in advance.40 You can operate the Imaging Edge Mobile app41 installed on your mobile that is paired with the camera to select necessary images.
$ 3,499.99 - Sold Out
Sony SKU: ILCE7SM3/B | Helix SKU: SYILCE7SM3B
With extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilization, the α7S III again raises the bar for movie makers.
PRODUCT DESCRIPTION | SONY A7S III ILCE-7SM3 - DIGITAL CAMERA - BODY ONLY |
PRODUCT TYPE | DIGITAL CAMERA - 4K - MIRRORLESS SYSTEM |
LENS INCLUDED | BODY ONLY |
MEMORY CARD SLOT | DUAL SD CARD, DUAL CFEXPRESS |
IMAGE PROCESSOR | BIONZ XR |
SENSORS | DIGITAL LEVEL METER |
WIRELESS INTERFACE | WI-FI, NFC, BLUETOOTH |
SENSOR RESOLUTION | 12.1 MEGAPIXEL |
MAX VIDEO RESOLUTION | 3840 X 2160 |
DIGITAL ZOOM | 4X |
IMAGE STABILIZER | OPTICAL (5-AXIS STEADY SHOT) |
VIEWFINDER | BUILT-IN - 0.64" - COLOR - ELECTRONIC |
DISPLAY | LCD DISPLAY - 3" |
SUPPORTED BATTERY | 1 X SONY NP-FZ100 LI-ION RECHARGEABLE BATTERY - 2280 MAH (INCLUDED) |
INTERFACE | HDMI, USB-C |
DIMENSIONS (WXDXH) | 5.1 IN X 3.2 IN X 3.8 IN |
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$ 49.99
Sony AC-L200 - Power adapter - for Handycam FDR-AX30, AX40, AX55, AXP35, AXP55, HDR-CX450, CX455, CX485, CX675, PJ210, PJ675
$ 99.99
Sony AC-PW10AM - Power adapter - for a DSLR-A100, A330, A390, A500, A550, A580, SLT-A57, A58, A65, A77, A99, a58, a68, a77 II
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Sony AC-PW20 - Power adapter - for Cyber-shot DSC-HX90, RX10, a3500, a5000, a6000, a6300, a7 II, a7R II, a7s II
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Sony AC-VQ1051D - Power adapter and battery charger ( DC jack ) - for Handycam FDR-AX1, AX1E, HDR-AX2000, FX1000, NP-F570, F770, F970
$ 149.99
Sony AC-VQV10 - Power adapter and battery charger - 2.2 A - for Sony DEV-30, Handycam FDR-AX30, HDR-CX420, CX480, CX535, CX670, PJ210, PJ390, PJ630, PJ670
$ 69.99
Sony ACC TRBX - Battery and charger Li-Ion - for Action Cam-HDR-AS200, Cyber-shot DSC-HX90, WX500, Handycam HDR-GWP88, PJ270, PJ410, PJ440
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Sony ACC TRDCX - Battery and charger Li-Ion 1240 mAh - for Action Cam-HDR-AS10, HDR-AS15, Cyber-shot DSC-HX50, DSC-RX1, DSC-RX100, Handycam HDR-MV1
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Sony ACC TRDCY - Battery and charger Li-Ion 640 mAh - for Action Cam Mini HDR-AZ1, HDR-AZ1VB, HDR-AZ1VR
$ 59.99
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$ 24.99
Sony ADP-AMA - Hot shoe adapter - for Handycam NEX-VG10, VG20, a (Alpha) SLT-A35, A37, A55, A57, A65, A77, a (Alpha) NEX 7, 7K
$ 24.99
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$ 24.99
Sony ADP-MAC - Accessory shoe adapter - for Sony HXR-MC2500, Handycam FDR-AX100, AX33, HDR-CX900, PJ430, PJ580, PJ800, PJ810, PJ820
$ 14.99
Sony AG-R2 - Camera grip - for Cyber-shot DSC-RX100 III
$ 16.99
Sony AKA-AF1 - Anti-fog insert ( pack of 2 ) - for Action Cam-FDR-X1000, HDR-AS10, AS15, AS20, AS200, AS30, AS50, Action Cam Mini HDR-AZ1VR
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Sony AKA-CMH1 - Chest support - for Action Cam-FDR-X1000, HDR-AS15, HDR-AS20, HDR-AS200, HDR-AS30, HDR-AS50
$ 19.99
Sony AKA-LSP1 - Camera attachment leash kit - for Action Cam-FDR-X1000, HDR-AS100, AS15, AS200, AS30, AS50, POV Action Cam HDR-AS100
$ 29.99
Sony AKA-WM1 - Support system - wrist mount - for Action Cam-FDR-X1000, HDR-AS10, AS15, AS20, AS200, AS30, AS50, Action Cam Mini HDR-AZ1VR
$ 5.99
Sony ALC-B1EM - Camera body cap - for Sony ILCE-QX1L, a NEX 3NL, 3NY, a3000, a6300, a7, a7 II, a7R, a7s, a7s II
$ 5.99
Sony ALC-R1EM - Rear lens cap - for Sony SEL1018, SEL18200, SEL35F18, SEL50F18, SEL55210, a NEX C3, F3D, F3K, F3Y, a7R II
$ 3.99
Sony ALCB55 - Camera body cap - for a DSLR-A700, SLT-A33, A35, A37, A55, A57, A58, A65, A77, a58, a68, a77 II
$ 3.99
Sony ALCR55 - Rear lens cap - for Sony SAL2470, SAL300F28, SAL500F40, SAL50F14, SAL55200, SAL552002, SAL70300, a68, a7R II
$ 6,499.99 - Sold Out
Sony SKU: ILCE1/B | Helix SKU: SYILCE1B
Sony continues to challenge the limits of conventional imaging tools with innovative technology that delivers an unprecedented combination of resolution and speed plus intuitive operation. The α1 offers new dimensions of imaging performance as well as efficient workflow, giving the user new creative freedom.
The α1 features a full-frame stacked back-illuminated CMOS Exmor RS™ sensor with 50.1 effective megapixels and integrated memory. In addition to delivering outstanding image quality, this allows the α1 to shoot continuously at up 30 frames per second while offering fast, precise phase-detection AF and top-quality 8K movies with full-frame 8.6K oversampling for the first time in the α series. Unprecedented performance for a new era of image making.
The α1 features a revised system architecture with greatly enhanced processing performance from image capture through all signal processing stages. Processing latency is minimized while image processing power is dramatically increased for extraordinary image quality. User interface, network, and file management processing is distributed so that fast, stress-free control response is maintained regardless of real-time processing load.
High-speed readout from the 50.1-megapixel image sensor and a large buffer memory makes it possible to shoot up to approximately 165 full-frame JPEG images or 155 full-frame compressed RAW images at up to 30 frames per second with the electronic shutter while maintaining full AF and AE tracking performance. This can be a huge confidence-booster when timing is critical for sports and other moving subjects.
$ 49.99
$ 59.99
$ 59.99